2027 rankings · our own data
The best of Ibiza 2027
Lists ranked with a public formula: the Google rating adjusted for review count plus our editorial criteria. Nobody pays to appear or to move up.
- 9
- lists
- 52
- experiences assessed
- 42,578
- Google reviews behind them
By category
- 1Private Lagoon catamaran charter to s'Espalmador and Formentera (7 hours)84.4
- 2Private boat from Ibiza Town to Formentera with swims (6 hours)79.7
- 3Boat trip with paddle boarding, snorkelling and BBQ (7 hours)78.9
- 1Full-moon night kayaking at Es Figueral82.8
- 2Introductory dive and snorkel trips on Formentera78.3
- 3Boat diving from Marina Botafoch with a PADI 5 Star centre78.1
- 1Sa Caleta Interpretation Centre68.1
- 2Ses Salines Interpretation Centre67.2
- 3Puig des Molins Monographic Museum and Necropolis66.2
- 1Ibizan herbs walk and workshop89.5
- 2Premium Ibiza Food Tour (private)85.7
- 3Guided tasting at Ibizkus winery81.9
- 1Guided buggy tour84.2
- 2Land Rover Defender 4x4 safari82.8
- 3Mountain bike and e-MTB tours80.2
For your kind of day
- 1Crystal Coast: Portinatx coves95.0
- 2BiBo Park: botanical garden, biotech and planetarium92.5
- 3Boat trip with paddle boarding, snorkelling and BBQ (7 hours)85.5
- 1BiBo Park: botanical garden, biotech and planetarium86.7
- 2Scapart escape rooms in Cala de Sant Vicent85.5
- 3Original Ibiza Food Tour82.0
- 1Crystal Coast: Portinatx coves73.5
- 2Cap Blanc Aquarium (sea cave)69.0
- 3Catamaran to Cala Salada with snorkelling (7 hours)63.8
- 1Heaven's Gate: clifftop walk on the west coast90.6
- 2Sunset sea kayaking in Portinatx87.4
- 3Private sunset boat along the Ibiza coast from Sant Antoni87.0
No list yet, because fewer than 5 experiences from different operators have enough data: Caves, Nature & hiking, Parks & attractions, Tours & excursions, Spa & wellness.
Methodology
How we build these lists
Each experience scores up to 100 points. Most come from its Google rating; the rest from our editorial 1-to-5 scores (crowds, weather dependence, fit for children) or from the price, depending on the list. The weights for each list are in the table.
The adjusted rating, in plain words
A 5.0 from three reviews says little. That is why we use a Bayesian average: it is as if every place started with 100 imaginary reviews at the average score (4.67, the mean across the whole directory). The more real reviews it has, the more its own score counts. We then map the result onto the useful range: an adjusted 3.5 or lower earns 0 points and a 5.0 earns them all, because almost everything on Google falls between those two numbers.
adjusted = (reviews × rating + 100 × 4.67) ÷ (reviews + 100)
Example: a 5.0 from 25 reviews ends up at 4.73; a 4.8 from 3,000 at 4.80. The second one wins.
The rules
- To be ranked, an experience needs a current Google rating (retrieved less than 30 days ago through the official API) and at least 20 reviews. Everything else is listed separately as “not enough data”.
- One experience per operator: the Google rating belongs to the business or place, not to each individual trip. Its other experiences are shown under its entry.
- If an editorial score or the price is missing, it counts as the list average (neither rewarded nor penalised) and we flag it in the breakdown.
- Ties go to the one with more reviews. We show up to 10 places and only publish a list when at least 5 experiences from different operators can be scored.
- Nobody pays to appear or move up. Affiliate links, advertising or an operator contacting us play no part in the formula.
- We do not score value for money or duration: hardly any listing has reliable data for the former, and the latter depends on what you want. We show them so you can decide.
- The lists are recalculated every time we update the data; Google ratings once a month.
Weights for each list (points out of 100)
| List | Adjusted rating | Fewer crowds | Weatherproof | For kids | Price |
|---|---|---|---|---|---|
| Boat trips | 70 | 15 | 15 | – | – |
| Water activities | 70 | 15 | 15 | – | – |
| Culture & heritage | 70 | 15 | 15 | – | – |
| Wine & food | 70 | 15 | 15 | – | – |
| Adventure & sport | 70 | 15 | 15 | – | – |
| With kids | 60 | 10 | – | 30 | – |
| Rainy day | 70 | – | 30 | – | – |
| Cheap or free | 60 | – | – | – | 40 |
| At sunset | 75 | 25 | – | – | – |